Contrary to popular belief, there are more important things in a bookmaker than mere features, odds or banking options. Bettors actually value narrative as perhaps the most significant factor when it comes to choosing their next sportsbook. PAF.com has perhaps the best narrative and the best approach, with a pledge to generate money that later goes to charity.
Play Among Friends (PAF) was founded way back in 1966 in the Åland Islands and went online in 1999. Not only are they one of the most beloved Scandinavian bookmakers because of their philanthropic ideology, but they also have one hell of a sports betting offer. Give them a chance and you’ll fall in love.
While PAF was initially just a casino gaming brand, it makes sense that they promote these sections on their website heavily. When you get presented with a list, the PAF sportsbook is in eighth place. This was a bit perplexing to us, given the overall quality of software. There’s no reason why they shouldn’t promote their sports betting branch in the same manner as other parts of the site.
The UI itself is a thing of beauty. A fresh, innovative layout and an interactive homepage combine to form a digital experience straight out of a James Bond movie. In the middle, there is a big box signifying the number of live events, making PAF one of the most creative bookmakers when it comes to in-site advertising. There is no clutter whatsoever, with white, red and grass green. We were able to find everything in a matter of seconds, which further solidified our positive impressions.
Moving on, we were in a bit of a pickle when we tested their customer support. Every agent we spoke to impress us with their dedication to helping us, but then again - email and phone support are only available 10-01 (CET). Despite the fact that live chat correspondence is more common these days, we feel like PAF doesn’t really need it. However, we can’t give them a perfect score if they don’t have all the modern necessities.
Payment options are not plentiful. In fact, you only get to choose between Skrill and Neteller for your platform of choice. Again, PAF is a bookmaker that targets a select region, but this is disappointing even if they were targeting just their home country. Needs a rehaul, ASAP.
Sports and Betting Odds
PAF offers many sporting events for users to place bets on. Among the covered sports are: American football, Aussie rules, badminton, baseball, basketball, beach volleyball, boxing, chess, cricket, cycling, darts, field hockey, golf, greyhound racing, handball, horse racing, ice hockey, martial arts, motor racing, rugby, snooker, soccer, tennis, volleyball, winter sports. Betting odds at PAF are competitive overall. Soccer betting margin is 6.0%, tennis betting margin is 3.9%, ice hockey betting margin is 5.3%, basketball with 3.8% and so on. The overall betting margin is 4.6%. These betting margins have been calculated using odds from different events in each sport. Please note that margins may be different from a sport to another, and even from a league to other.
Honestly, this is one of the best hockey offers we’ve ever seen, with a ton of special bets and unorthodox markets. Football and basketball are also heavily represented, with surprising additions such as player transfers, bandy and every big American league. One of the best examples of variety in all of Europe, all while maintaining decent odds.
Security and Fairness
PAF.com is licensed and regulated by the Åland Regional Government. They are big on transparency and fairness, which makes an eCOGRA certificate an expected sight on their homepage. For data protection, they use SSL encryption and various firewalls. It’s refreshing to see a sportsbook take such pride in maintaining a safe environment for their players.
You can find here a list of the most frequent questions regarding PAF, along with answers. While we are trying to keep the info up to date on this page, please note these details may change in time and is needed to double-check it with PAF website, where most info comes from.