If you’re the sponsor of a Premier League team, you know you’re doing quite alright in the bookmaker world. Aside from having their logo on the shirts of West Bromwich Albion, who are bound for promotion to the PL, 12Bet has also sponsored a number of other sporting events around the world, including world championships in multiple categories.
Founded as a brand in 2007, 12Bet took the online plunge straight away and became one of the most coveted bookmakers in the British Isles. Even though the hype is absolutely warranted, we believe that there are certain boxes that this betting site has to check before being considered on par with William Hill, Paddy Power, and their other immediate competitors.
In the design department, 12Bet just does things right and there’s no doubt that other bookmakers should take a page out of their book. Most betting sites either opt for a compact or a comfy design, with no choice in between and absolutely no will to combine the two setups. 12Bet, on the other hand, uses empty space with excellence and knows when to cram and when to separate, resulting in a visually appealing UI that’s fit for 2025, let alone 2020.
The predominantly black background serves as the centerpiece of the classic black-white-red trifecta and is capped off by subtle green hues reserved for important information, changes in odds, and numbers in general. Another thing we loved was the fact that the banner underneath the main header saves a lot of space by providing rotating image links, which is yet another great choice.
Further complementing the dazzling display of design is the absolutely lovely customer support section. You can reach an agent through live chat, phone, and email, with response times being fast and answers being concise and clear. Even the content provided at the bottom of each page is helpful and can steer beginners in the right direction. Such an approach should be adopted by more bookies if you ask us.
As for payments, 12Bet is below average, that’s for sure. With VISA, MasterCard, Skrill, and Neteller being the only options, a large chunk of players will definitely end up disappointed. We’re not sure how a bookmaker of 12Bet’s magnitude can’t even bother to include a few niche options just for variety’s sake, but it is what is. If you prefer PayPal or other methods, find another bookie. The waiting times for withdrawals aren’t that great, either.
Sports and Betting Odds
Many sporting events can be found on the 12Bet website, and its users can bet on any of them. Among the covered sports are: Football, Basketball, Tennis, Baseball, Boxing, Cricket, Cycling, Darts, Esports, American football, Golf, Handball, Ice hockey, MMA, Motor racing, Rugby league, Rugby union, Snooker & pool, Specials, Speedway, Table tennis, Volleyball, Virtual sports. Betting odds at 12Bet are competitive overall. Soccer betting margin is 5.2%, tennis betting margin is 7.5%, ice hockey betting margin is 7.6%, basketball with 5.6% and so on. The overall betting margin is 6.5%. These betting margins have been calculated using odds from different events in each sport. Please note that margins may be different from a sport to another, and even from a league to other.
In contrast with the banking section, 12Bet does a nice job focusing on both depth and variety when it comes to covering sporting events. Both marque and niche ones get a nice amount of special bets and props, so both high rollers and casuals can have fun at this betting site. From time to time, you can find a live stream or two, which is a big plus.
Security and Fairness
A member of GamCare, BeGambleAware, and GamStop, 12Bet is a leading figure in the battle against problem gambling. They’re also a member of the International Betting Adjudication Service (IBAS), a renowned organization devoted to promoting fairness and parity when resolving disputes within the sports betting industry. As for the licensing, the UK Gambling Commission (UKGC) vouches for the indubitable legitimacy of 12Bet.
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Frequently Asked Questions
You can find here a list of the most frequent questions regarding 12Bet, along with answers. While we are trying to keep the info up to date on this page, please note these details may change in time and is needed to double-check it with 12Bet website, where most info comes from.