Sports betting has become massively popular in Nigeria. The first wave of bookmakers in this West African country consisted of big European names looking to dominate the market. While this was beneficial at the start, teaching Nigerians how to handle the intricacies of offering bets on sporting events, the country needed its own names.
Betking is one of those new bookies, being founded in 2018. So far, they’ve shown that they have what it takes to contain for the title of the best Nigerian betting site. They’ve reached this status by carefully listening to the needs of their customers, which resulted in a product that’s borderline world-class. This is evident in just about every section we’ve had the pleasure of reviewing.
My God, it’s quite possible that Africa hasn’t yet seen a bookmaker that’s ambitious to this extent. Betking modeled its design with the main reference being solutions that work on the global market, but haven’t been tested with African punters. The wide display ratio of a tablet or a smartphone in landscape mode is ideal for showcasing the width of the whole UI. With so much negative space on the sides, the focus is on sections such as Most Popular Bets, Upcoming Events, Match of the Day, etc. Amazing.
Betking boasts one of the most intuitive UIs we’ve tested, as each section gets the right amount of space in order to be completely clickable. What impressed us the most was the fact that the design team knew when to stop with the ‘coziness’ of the layout. While there is a lot of components that make this a well-designed online sportsbook, much of it has to do with the unique color palette being used.
Even though the site is catered towards everyone, it has a distinctly professional feel to it. All the content is useful - we didn’t find ourselves scrolling over anything during our three weeks of testing Betking. Throughout this period, we were basically bombarding the customer support team with questions of all sorts. Amazingly, they responded valiantly each time. You can reach them via email, phone, WhatsApp, contact form, Twitter, Facebook, and Instagram. Impressive.
The Payments section at Betking.com is the epitome of knowing your audience. Not only are the waiting times almost nonexistent, but you also get to choose from the most popular payment options in all of Nigeria. A lot of work has been put into this section and it shows.
Sports and Betting Odds
Many sporting events are provided to Betking's users to bet on. Among the covered sports are: Soccer, Tennis, Basketball, Ice Hockey, Boxing, Table Tennis, MMA. Betting odds at Betking are competitive overall. Soccer betting margin is 5.2%, tennis betting margin is 7.5%, ice hockey betting margin is 7.6%, basketball with 5.6% and so on. The overall betting margin is 6.5%. These betting margins have been calculated using odds from different events in each sport. Please note that margins may be different from a sport to another, and even from a league to other.
There is A LOT of tools that can help you become a better punter. The Quickbet and Smartbet tools allow you to construct your slips efficiently and ensure great overall odds. Market movers, Most searched odds, Hottest over 2.5, and more comprise an amazing group of betting aids. Few brands on a global scale can match this attention to detail.
Security and Fairness
Betking is officially licensed by the Lagos State Lotteries Board (LSLB), the Osun State Government, and finally, the National Lotteries Board (NLB). In Nigeria, this is as impressive as it comes when it comes to legitimacy. This betting site also uses SSL encryption to keep your data out of cyber-criminals’ hands. Transparent and secure.
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Frequently Asked Questions
You can find here a list of the most frequent questions regarding Betking, along with answers. While we are trying to keep the info up to date on this page, please note these details may change in time and is needed to double-check it with Betking website, where most info comes from.