BetAlfa arrived onto the scene in late 2018, with one goal in mind - to conquer the Colombian sports betting market. So far, they seem to be nearing their goal, as the BetAlfa brand name is now pretty much ubiquitous, from Riohacha to Popayán. This begs the question - what lies beneath this clever marketing? A lot, actually.
Throughout our testing process, we’ve determined that BetAlfa is absolutely worthy of becoming your next bookmaker. Like with everything in life, there are some tradeoffs. In this review, we seek to delve into the good, the bad and the ugly when it comes to this Colombian sports betting powerhouse. Then, it’s up to you to make a decision.
Red and blue, two prominent contrasting tones, are very rarely used in unison. Online sportsbooks usually combine one of them with black and white to make an attempt at creating memorable branding. Unlike many of their counterparts who failed, BetAlfa succeeded in creating a smooth combination of two diametrically opposite hues. This gives the overall UI a distinct feel, which is further reinforced by the tidiness of the homepage.
The blue background effectively highlights the lists and tables, which are black on white. We deem this a perfect example of utilizing white, but not up to a point where players experience eye strain. You can locate everything you need without too much hassle or too much branding in the way.
One thing we found particularly disappointing is the lack of apps for both iOS and Android phones. In a day and age where continuity is key, mobile apps help players enjoy their favorite activity in comfort. BetAlfa obviously isn’t aware of this, which is a shame. They could possibly work wonders with the desktop version blueprint. The mobile browser version is not half bad, which somewhat makes up for this drawback.
Payment options are BetAlfa’s bread and butter, amounting to a nice blend between e-wallets and traditional platforms. The minimum deposit is 50,000 COP in all cases, which is in line with the global standard.
Live chat works perfectly and is an ideal representation of BetAlfa’s stellar customer support team. You can also contact them via email. In both cases, we saw our problems resolved in no time. Cordial and capable.
Sports and Betting Odds
BetAlfa offers many sporting events for users to place bets on. Among the covered sports are: soccer, tennis, basketball, volleyball, baseball, ice hockey, American football, Aussie rules, boxing, cricket, cycling, darts, floorball, futsal, golf, handball, MMA, motorsport, rugby, snooker, waterpolo, alpine skiing, biathlon, ski jumping, Gaelic hurling & football. Betting odds at BetAlfa are competitive overall. Soccer betting margin is 5.8%, tennis betting margin is 6.7%, ice hockey betting margin is 8.1%, basketball with 6.7% and so on. The overall betting margin is 6.8%. These betting margins have been calculated using odds from different events in each sport. Please note that margins may be different from a sport to another, and even from a league to other.
BetAlfa is a bookmaker that preaches equal coverage of all sports and it’s good to see that they practice that as well. If you’re interested in eSports betting, you can find the latest Street Fighter, LoL and CS: GO events around the world. Soccer is superbly represented, while there is also a lot for those infatuated with American sports.
Security and Fairness
We were pleasantly surprised when we clicked the Register button. BetAlfa takes security seriously and that’s visible right away - you’re required to submit your ID number and other less-coveted information. As for licensing, BetAlfa has a seal of approval from ColJuegos (license no. C-1611). There is no information about the type of data encryption they’re using, so we’d like to see them work on their transparency a little bit, too.
You can find here a list of the most frequent questions regarding BetAlfa, along with answers. While we are trying to keep the info up to date on this page, please note these details may change in time and is needed to double-check it with BetAlfa website, where most info comes from.