Bet9ja

About Bet9ja

Bet9ja is one of Nigeria’s most inspiring business stories. This bookmaker started operating in 2013, with just a few shops in Lagos and a modestly designed online service. In just a few years, they’ve managed to rise up the ranks and become somewhat of a national staple. Throughout this time, their design has seen many overhauls before the current version was brought to life. But are the compelling design and the impressive offer enough to crown Bet9ja the kings of their home country’s market? We honestly think so, despite a few flaws here and there.

From the get-go, Bet9ja doesn’t shy away from boasting the fact that they’re considered as Nigeria’s brand. Green and white hues dominate the layout of the site’s desktop version, but aren’t intrusive at all. From that point onward, the design just gets more intricate as you go deeper down the rabbit hole. Subtle instances of red (which is one half of Bet9ja’s logo, too) create wonderful contrasts, which are perfectly displayed across a dark gray background.

This is definitely one of the most compelling designs we’ve seen, checking all the boxes while being devoid of any significant drawbacks. Basically, any flaw should be considered a matter of personal preference, if you ask us. The mobile app is splendid too, with many new functionalities and features added over the existing color scheme. Too many times have we seen downscaled and recycled software, so such excellence is refreshing.

Payment options are simply splendid, making it evident that Bet9ja made availability their utmost priority. From PayCom, GT Bank online/mobile transfer, NIBSS eBills Pay and many more make up a cornucopia of Nigeria’s most popular payment processing platforms. Processing times are almost nonexistent. We also love the fact that you have to upload a government-issued document to prove your identity before making a withdrawal.

One thing that Bet9ja needs to improve is customer service. While they obviously have their hands full with targeting a market of 200+ million people, that’s no excuse for waiting a long time just to get a response. Everything would be much easier if they implemented live chat support, in addition to the usual email and phone correspondence.

Sports and Betting Odds

Bet9ja offers many sporting events for users to place bets on. Among the covered sports are: soccer, tennis, basketball, volleyball, American football, eSports, handball, motor sport, rugby, ice hockey, cycling, winter sports, boxing, bandy, cricket, darts, floorball, futsal, golf, MMA, snooker, waterpolo, politics. Betting odds at Bet9ja are competitive overall. Soccer betting margin is 4.5%, tennis betting margin is 5.3%, ice hockey betting margin is 9.0%, basketball with 5.4% and so on. The overall betting margin is 6.0%. These betting margins have been calculated using odds from different events in each sport. Please note that margins may be different from a sport to another, and even from a league to other.

Betting Features

Unsurprisingly, football coverage is on par with some big European names. For the best leagues, margins usually revolve around 104-105%, which is a feat not many African bookmakers are able to accomplish. For some reason, there are a large number of hockey markets, with as many as 15 leagues being featured on the regular. Bet9ja is willing to experiment with less-popular sports, while still staying true to their football roots. Impressive.

Security and Fairness

Other than having excellent features, Bet9ja is also rock-solid when it comes to security. A license from the Lagos State Lotteries Board (LSLB) allows them to operate in all states where betting is legal. They also use an advanced form of SSL encryption, ensuring that all data is safe from third-party breaches. As far as we know, Bet9ja has a spotless record when it comes to this category, so we can’t say we’re not pleased.